Shop Burberry Accessories for Women at NET-A-PORTER, the ultimate destination for luxury fashion. This simple statement encapsulates a significant shift in the Burberry brand identity, a shift that effectively marked the end of an era defined by the "Prorsum" line. While you won't find "Burberry Prorsum" explicitly listed on Net-a-Porter (or anywhere else) today, understanding its legacy is key to appreciating the evolution of this iconic British brand. This article delves into the history of Burberry Prorsum, exploring its meaning, its iconic pieces like the Burberry Prorsum boots, the reasons behind its discontinuation, its overall brand identity, the allure of Burberry Prorsum sales, its memorable collections, its clothing lines, and specifically, its women's wear.
Prorsum Burberry Meaning: A Legacy of Forward Momentum
The word "Prorsum" is Latin for "forward." This aptly described the Burberry Prorsum line, which served as the brand's high-fashion flagship collection. While Burberry's heritage lay in practical, functional outerwear – the iconic trench coat being its most famous example – Prorsum represented a move towards more avant-garde, runway-ready designs. It was a clear statement of intent, signifying Burberry's ambition to compete at the highest echelons of the luxury fashion world. It wasn't merely about creating functional clothing; it was about crafting aspirational pieces that embodied a sophisticated, modern, and undeniably British aesthetic. The Prorsum line allowed Burberry to showcase its design prowess beyond its classic trench coats, expanding its reach into ready-to-wear, accessories, and footwear.
Burberry Prorsum Boots: A Symbol of Refined Elegance
Within the Burberry Prorsum collection, the boots consistently stood out. They weren't just functional footwear; they were statement pieces. Often crafted from high-quality leather, suede, or even exotic skins, the boots incorporated elements of Burberry's signature aesthetic – the check pattern, sophisticated detailing, and a blend of classic and modern design. From knee-high riding boots to ankle boots with intricate buckles, the Burberry Prorsum boots were a coveted item, reflecting the brand's commitment to both craftsmanship and style. Their presence in fashion editorials and on the runways solidified their status as a symbol of refined elegance and luxury. Even today, vintage Burberry Prorsum boots command high prices on the secondary market, testament to their enduring appeal and superior quality.
Why Did Burberry Drop Prorsum? A Strategic Rebranding
In 2015, Burberry announced a significant change: the discontinuation of the Prorsum label. This wasn't a sign of failure, but rather a strategic move to streamline the brand and create a more cohesive identity. Under the creative direction of Christopher Bailey, the brand had expanded rapidly, sometimes blurring the lines between its various product lines. The decision to drop "Prorsum" aimed to simplify the brand architecture, integrating the high-fashion elements of Prorsum into the main Burberry line. This meant a more unified brand image, presented across all product categories, from ready-to-wear to accessories and beauty. The move was about creating a stronger, more streamlined brand identity, rather than abandoning the high-fashion aesthetic that Prorsum had cultivated.
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